Explore how science-based design, a revolutionary approach that integrates design principles from inception, is reshaping the landscapes of science, business, and technology, promising profound impacts on research efficacy and market success.
It’s surprising how often hidden business costs tie back to design oversight. Many execs treat design as optional, but brand missteps and product recalls show that skimping on integrated design leads to bigger issues down the line. Thoughtful design isn’t just “nice-to-have”... it’s essential.
Ideas are fragile. I’ve seen great concepts crumble due to team misalignment, market pressure, or complexity. In a world where innovation is key, ensuring your idea makes it from concept to market is one of the toughest tasks for leaders. Here’s how to protect an idea’s clarity through the journey.
Over my 25 years in design, I’ve witnessed the transformative power of our industry. Early on, the focus was purely on the object—the product in front of me, its form, its function. But as my journey evolved, so too did my view of design’s potential.
I recently had dinner with a friend who left finance to chase a dream, building a renowned cosmetic brand with a global presence. Yet, beneath this triumph lies relentless eye-watering challenges. This raises a crucial question: When should one press on, and when is it wiser to pivot or let go?