Design
Over my 25 years in design, I’ve witnessed the transformative power of our industry. Early on, the focus was purely on the object—the product in front of me, its form, its function. But as my journey evolved, so too did my view of design’s potential.
Innovation
In today's market, superior engineering is only half the equation for success. After two decades at the intersection of design and business, I've seen how strategic design can revolutionize companies. Engineers, let's celebrate your brilliance and explore how design can drive even greater success.
Science
As the seasons change, leaves turn from green to yellow, orange, and red. In the early 2000s, a Danish biotech firm tried to harness this phenomenon to detect landmines. Two decades later, their innovative yet ultimately failed attempt highlights the importance of integrating design from the start.
Innovation
In the 1900s, over 80% of Nobel Prizes went to individuals. Today, only 35% do, reflecting a shift towards collaborative innovation. Complex problems require diverse expertise and teamwork. Learn breakthroughs and discoveries that highlight the power of collective intelligence and collaboration.
Business
Discover how strategic design investment can transform your business, reduce costs, and drive success. Learn the three key ways to leverage design for lasting impact.
Science
Explore how science-based design, a revolutionary approach that integrates design principles from inception, is reshaping the landscapes of science, business, and technology, promising profound impacts on research efficacy and market success.
Insights
When hiring a designer, look beyond their portfolio. Key intangible traits like their network, media relationships, and industry respect can greatly impact your project's success. This article explores these qualities and how they bridge the gap between design and strategic business growth.